Sunday, September 24, 2006

Bipasha Basu & Zayed Khan to endorse Fresh Fashion

Pantaloons Fresh Fashion, the fashion retail format of the Future Group, has signed on Bollywood stars, Bipasha Basu and Zayed Khan, as its brand ambassadors. This is the first-ever instance of a retail brand signing on two big Bollywood stars simultaneously.

Fashion icons, Bipasha Basu and Zayed Khan, with their distinctive style statement, will reiterate that Pantaloons represents ‘Fresh Fashion’. The Pantaloons brand will leverage their universal appeal, which is not merely limited to the metropolitan cities but also extends to the smaller cities and towns.

In this pioneering initiative, PRIL has brought the two stars together for a fast paced and fashion packed TV Commercial. Bipasha Basu and Zayed Khan, will endorse the entire range of Pantaloons apparels such as casual wear, formal wear, western wear, ethnic wear, party wear and sports wear. In lieu of the forthcoming festive season, the first advertising campaign will launch the Pantaloons festive collection.

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