Bipasha Basu & Zayed Khan to endorse Fresh Fashion

Pantaloons Fresh Fashion, the fashion retail format of the Future Group, has signed on Bollywood stars, Bipasha Basu and Zayed Khan, as its brand ambassadors. This is the first-ever instance of a retail brand signing on two big Bollywood stars simultaneously.

Fashion icons, Bipasha Basu and Zayed Khan, with their distinctive style statement, will reiterate that Pantaloons represents ‘Fresh Fashion’. The Pantaloons brand will leverage their universal appeal, which is not merely limited to the metropolitan cities but also extends to the smaller cities and towns.

In this pioneering initiative, PRIL has brought the two stars together for a fast paced and fashion packed TV Commercial. Bipasha Basu and Zayed Khan, will endorse the entire range of Pantaloons apparels such as casual wear, formal wear, western wear, ethnic wear, party wear and sports wear. In lieu of the forthcoming festive season, the first advertising campaign will launch the Pantaloons festive collection.

Aishwarya and Bipasha Basu an all-new look

The makers of 'Dhoom 2' are sparing no efforts in ensuring that the film is one of the most talked-about films prior to its release . After giving Aishwarya and Bipasha Basu an all-new look for the film , the word goes that Aditya Chopra is in the process of roping in director Arjun Sablok to direct a promotional video for the film . The video will have Hrithik Roshan and Aishwarya Rai gyrating to the music a la Tata Young in 'Dhoom' . The news goes that Shiamak Davar will do the choreography of the high profile video , which will build up the curosity value as the film nears its November 24 release .

Why Bipasha refused film with Emraan?

Bipasha Basu was approached for doing Parvin Babi's role in forthcoming ‘Woh Lamhe' which focuses Parvin's alleged relationship with filmmaker Mahesh Bhatt. However Bipasha turned down the offer and newcomer Kangana Ranaut stepped into her shoes. As per Bipasha, she refused the film because of actor Emraan Hashmi, who was supposed to play opposite her. Though, later Emraan too backed out of the film because he felt that he does not have a very strong role in the film. And Shiney Ahuja got roped in.

'Suicide? Marein mere dushman

Soon after the title of a style diva came rumours that she had committed suicide. Priyanka Chopra reveals how she takes the good with the bad. Kareena Kapoor and Bipasha Basu have been pipped to the post of Asia's sexiest woman. The lady who is the style diva today is Priyanka Chopra... and things, according to her, don't get any better than this. "I am zapped... I don't even consider myself stylish. And the title is specially flattering because others in the fray were among the sexiest women in this country. And all along I thought I was termed as this wannabe in Bollywood. Frankly, I've never thought that I was attractive. And not that my last few films have depicted me as a sex goddess," she says.

Bipasha Basu Gives Away Rs. 17 Crores !

Actress Bipasha Basu gave away a cheque of Rs. 17,29,15,375 to the Super Lotto Jackpot winner , Jaiprakash Jaiswal , last Wednesday , at a glittering ceremony in Calcutta/Kolkota . Bipasha advised him not to invest it in the "thankless" film world ! She also added that the producers spend the money and others take the credit .